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ITV History

2000

Donald Barrett distributes herbal products through independent distributors. He spends many hours marketing products for other people and working as a cook at a local pizza restaurant in his hometown of Saugus, MA.

Barrett reads a book that introduces him to the Direct Response Industry and changes the direction of his life forever - Seven Steps to Freedom; How to Escape the American Rat Race, by Benjamin Suarez.

2001

After struggling through various partnerships, Barrett partners with Robert A. Maihos, and together they start their own call center in a borrowed garage loft. They quickly turn a profit on failed infomercials by buying their own media, answering their own phones, and shipping their own product with the program, Dynamic Health by Dr. Milton Morter, an audio, video and workbook program for good health.

Under the name, Direct Marketing Concepts, Inc. Barrett and Maihos sign a deal with Dr. Robert Barefoot, author of The Calcium Factor and Death by Diet, to market a then unknown product, Coral Calcium Daily™.

2002

March. With the unprecedented success of Robert Barefoot's product, Coral Calcium, Barrett and Maihos find a new home for Direct Marketing Concepts, Inc. in a beautiful office space in the Cummings Center Industrial Park in Beverly, Massachusetts.

March, onward. Direct Marketing Concepts, Inc. continues to grow exponentially and bring in millions of dollars in sales. After their move into the Cummings Center, they take out a new lease almost every month. First they add fulfillment, expand their call centers, include customer service, a corporate office combined with a media buying center, and an in-house studio. Direct Marketing Concepts, Inc. is now a fully integrated Direct Response provider, and retail relationships are established.

With their new in-house studio, Barrett begins producing his own infomercials in an interview format that revolutionizes the Direct Response industry.

2003

January. ITV is founded as a full-service direct response marketing company that promotes life-changing products.

June. ITV produces another show with Dr. Tom Morter to market the product, AlkaSlim®, a revolutionary weight-reduction and dietary supplement designed to alkalize and energize at the same time.

August. ITV signs a deal with Alex Guerrero to market his product, Supreme Greens™ with MSM; capsules of antioxidant and nutrient-rich grasses, vegetables, sprouted grains, and herbs.

October. ITV signs deal with Dr. Lorraine Day to promote her powerful video series, "Cancer Doesn't Scare Me Anymore," and "Conquering Confusion."

2004

February. ITV signs a deal with Scott Kennedy and FarmaSea® to market the nutrient-rich, all-natural seaweed product, Sea Vegg®.

September. ITV partners up with Anti-Aging Formulas, LLC to promote Renuva™, an all-natural anti-aging product endorsed by George Hamilton and Cathy Rigby.

2005

June. Following their explosive growth over the forth quarter of 2004 and the first quarter of 2005, ITV moves to a new 55,000 square foot building at 55 Cherry Hill Drive in Beverly, Massachusetts which can hold over 400 employees. They expand their call center to over 200, enhance the media department, increase their customer satisfaction center, and build a state of the art production studio that is the largest infomercial production studio in America.

July. ITV Global, Inc. agrees to have ITV manage a campaign marketing the Rice Patty Collection, which includes life changing products like FlexProtex® and Rice ‘N Shine™.

October. ITV files a lawsuit against the Federal Trade Commission, charging the agency with harassment and violation of free speech rights.

November. ITV joins congressmen to speak at an FDA hearing on qualified health claims and the Health Freedom Protection Act (HR 4282) and joins nationwide effort to stop government censorship.

2006

January. The new, multi-million dollar ITV Studios is completed at ITV World Headquarters in Beverly, Massachusetts. The largest infomercial production studio in the world is complete with full HD capability, multiple flexible sets and one of the largest "green screens" in New England.

January. ITV launches new corporate website, www.itvdirect.com

April. ITV Global, Inc. agrees to have ITV manage a campaign for Danny Vierra to market the all-natural 7-day colon cleansing product, the Almighty Cleanse™.

June. ITV Global, Inc. agrees to have ITV manage a campaign marketing Kevin Trudeau's new book, More Natural Cures Revealed: The Previously Censored Brand Name Products that Cure Disease, a sequel to follow up his number one New York Times Bestseller, Natural Cures They Don't Want You To Know About. The show with Donald Barrett and Kevin Trudeau brings in an unprecedented call volume in response to this show.

June. ITV North joins the ITV family. The new call center in Biddeford, Maine expands ITV's ability to handle large call volumes.