Vision
"We have a higher success rate than any other company." Marketing visionary Donald Barrett has built ITV from the ground up, and in just five short years, turned it into a multi-million dollar, full-service, turnkey infomercial giant that receives national recognition and consistently produces shows that rank in the IMS top ten. Donald's passion and energy is electrifying to everyone in his contact. Donald's vision for ITV's integrated approach has remapped the future of the Direct Response Industry. "We have a higher success rate than any other company. In this industry, one in thirty shows makes it. Here at ITV, one out of five shows makes it big." After working with a nutrition-based marketing company as an independent distributor, Donald began taking old and failed infomercials and turning them into winning campaigns. Donald implemented his aggressive and entrepreneurial business techniques to his revitalized campaigns. He did it all himself - and learned what works, and what does not in the Direct Response Industry. He bought his own media, doubled the closing rate on sales calls by coaching his own in-house sales team, and even shipped his own product. Donald realized that the only way to effectively manage his campaigns with the speed and costs necessary to survive in the fast-paced Direct Response market was to create a company where every aspect could be overseen. "It all comes down to math. Taking everything in house, we can turn losing shows into successful campaigns." "I believe in marketing products and services that positively impact lives." A pioneer of the content-based, interview format infomercial, Donald believes the simple and straightforward format allows viewers to warm-up to the product's inventor. Donald originally tried hiring other hosts to do the shows, and found he could not get the approach and image he wanted, so he took the stage himself, and revolutionized the Direct Response Industry. His guests have a chance to explain the science and experience behind the product as well as its benefits; it really lets the product stand on its own. Donald realizes "there aren't a lot of vehicles out there educating us about health," and leading a healthy life is something Donald is passionate about. He wants to continue promoting good quality products to an already large, loyal and rapidly growing customer base. Meeting and interviewing the guests he has on his shows is his favorite part of his job. "I get to talk to some of the brightest minds in the world." Today ITV is an unrivalled, comprehensive turnkey Direct Response provider that offers
...all under one roof. And we are still growing. "Let ITV take your show to the top." |
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